|Definition||:||from the surname of its founder August Horch (Audi, in Latin)|
|Category||:||Business » Companies & Corporations|
What does Audi mean?
Audi is a German automobile manufacturer positioned as the premium brand within the Volkswagen Group. The name Audi comes from the surname of its founder August Horch. “Horch” meaning “Listen” in German—which, when translated into Latin, becomes Audi. The Audi emblem of the four rings represents the four-car companies (Audi, DKW, Horch, and Wanderer), that banded together to create the company.