Efficient Consumer Response
|Category|| : ||Business » Business Management
|Country/Region|| : ||Worldwide
|Popularity|| : ||
What does ECR mean?
Efficient Consumer Response (ECR) is a Supply Chain Management (SCM) movement in Fast-moving Consumer Goods (FMCG) industry, focused on driving collaboration between manufactures, suppliers, wholesalers, retailers and third party service providers to create a cost effective and responsive Supply Chain while increasing the quality of products and services provided to consumers.