|Definition||:||Community Based Social Marketing|
|Category||:||Technology » Energy & Recycling|
What does CBSM mean?
Community-Based Social Marketing (CBSM) is a tool used “To promote sustainability, it is essential to have a firm grasp of how to effectively encourage individuals and businesses to adopt behaviors that are resource efficient.”
CBSM involves five main steps: 1) identify the desired behavior change; 2) identify barriers; 3) design the program; 4) pilot the program with a small segment of a community; 5) evaluate and improve the program on an ongoing basis as it is being implemented.
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||CBSM||Community Bank of Santa Maria|
||CBSM||Custom Built Sheet Metal|
||CBSM||Cognitive-Behavioral Stress Management|
||CBSM||Belfast School of Music|