Definition : Community Based Social Marketing
Category : Technology » Energy & Recycling
Country/Region : Worldwide Worldwide
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What does CBSM mean?

Community-Based Social Marketing (CBSM) is a tool used “To promote sustainability, it is essential to have a firm grasp of how to effectively encourage individuals and businesses to adopt behaviors that are resource-efficient.”
CBSM involves five main steps: 1) identify the desired behavior change; 2) identify barriers; 3) design the program; 4) pilot the program with a small segment of a community; 5) evaluate and improve the program on an ongoing basis as it is being implemented.

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We have found 4 more results for CBSM
United States CBSM Community Bank of Santa Maria
Australia CBSM Custom Built Sheet Metal
Companies & Corporations
Worldwide CBSM Cognitive-Behavioral Stress Management
United Kingdom CBSM Belfast School of Music
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