|Definition||:||Broadcast Audience Research Council|
|Category||:||Associations & Organizations » Trade Associations|
What does BARC mean?
Broadcast Audience Research Council (BARC) is a joint industry body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. BARC provides a suite of products designed for Broadcasters, Advertisers and Agencies. It also owns and manages a TV audience measurement system.
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