DRM

Definition : Direct-Response Marketing
Category : Business » Marketing
Country/Region : Worldwide Worldwide
Popularity :

What does DRM mean?

Direct-Response Marketing (DRM) is a type of marketing designed to generate an immediate response from consumers, after seeing your marketing message. The goal of direct-Response Marketing is to get an immediate response and compel prospects to take some specific action, such as picking up the phone and calling for more information, placing an order or being directed to a web page.

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