Definition : Advertising Cost of Sales
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What does ACoS mean?

Advertising Cost of Sales (ACoS) is a metric used to measure the performance of Amazon Sponsored Product Ads. It is a percentage of unit sales spent on advertising.
ACoS calculates the correlation between the amount of money spend on advertising and the amount of money one makes as a result of that spending.

ACoS = (Ad Spend ÷ Total Sales) x 100
For example:
If you spend $15 on advertising, and it resulted in a sale of $75, then your ACoS would be (15/60)100 = 25%

Amazon Sponsored Product Ads are a type of Amazon Pay-Per-Click (PPC) advertising based on keywords and product targeting that drive traffic to a desired product detail page.

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Frequently Asked Questions (FAQ)

What is the full form of ACoS in Amazon?

The full form of ACoS is Advertising Cost of Sales

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Advertising Cost of Sales

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